Analysis of the Paul Cronan Case Essay - 3729 Words

Analysis of the Paul Cronan Case I. Legal Analysis, Issue 1 Issue: Does party bringing suit (Plaintiff – Paul Cronan) qualify under the ADA for disability? Rule: In Review of ADA and the principles set forth at that time, there are several relevancies to consider here. A disability is described as follows: â€Å"For purposes of nondiscrimination laws (e.g. the Americans with Disabilities Act, Section 503 of the Rehabilitation Act of 1973 and Section 188 of the Workforce Investment Act), a person with a disability is generally defined as someone who (1) has a physical or mental impairment that substantially limits one or more major life activities, (2) has a record of such an impairment, or (3) is regarded as having such an†¦show more content†¦This information is readily available on the World Wide Web at the following location http://www.usdoj.gov/crt/ada/publicat.htm#Anchor-14210. II. Legal Analysis, Issue 2 Issue: Is New England Telephone guilty of discrimination against Paul Cronan strictly because he has a disease that is disabling called HIV/AIDS? Rule: â€Å"The ADA prohibits discrimination in all employment practices, including job application procedures, hiring, firing, advancement, compensation, training, and other terms, conditions, and privileges of employment. It applies to recruitment, advertising, tenure, layoff, leave, fringe benefits, and all other employment-related activities.† This information is readily available on the World Wide Web at the following location http://www.usdoj.gov/crt/ada/pubs/ada.txt In relation to the situation, the following data is also pertinent: â€Å"Employment discrimination is prohibited against qualified individuals with disabilities. This includes applicants for employment and employees. An individual is considered to have a disability if he or she has a physical or mental impairment that substantially limits one or more major life activities, has a record of such an impairment, or is regarded as having such an impairment. Persons discriminated against because they have a known association or relationship with an individual with a disability also are protected. The first part of theShow MoreRelated CASE: Paul Cronan and New England Telephone Company (A) Essay2458 Words   |  10 PagesCASE: Paul Cronan and New England Telephone Company (A) I.  Ã‚  Ã‚  Ã‚  Ã‚  LEGAL CASE ANALYSIS A.  Ã‚  Ã‚  Ã‚  Ã‚  Facts Paul Cronan was hired by New England Telephone (NET) in 1973 as a file clerk. In 1983 he was promoted to service technician. He worked in Needham, Massachusetts for 18 months before transferring to South Boston, Massachusetts. In 1985, Cronan suffered from medical symptoms due to AIDS-related complex (ARC), and missed work sporadically for 6 months. In June, 1985 Cronan requested a third leave

P Cruises Marketing Concepts Free Essays

Social needs Include the chance to meet new people and create a new social group, or simply the right to ‘brag’ to friends about the experiences one has undergone while using this product. Individual needs could Include the chance of gallon new knowledge gathered through the locations offered and a different experience. Wants, when backed by buying power, become known as demands (Armstrong, Adam, Denizen Kettle, 2012). We will write a custom essay sample on P Cruises Marketing Concepts or any similar topic only for you Order Now The wants for this product are shaped through a persona’s social background or even rich culture. Its uniqueness also forces the shape of the want and the variation of the respective of a holiday which is achieved through this product promotes the demand. The organization shapes the demand by promoting the practices that can only been seen and experiences through the product. P Cruises do not simply offer one type of product. What they achieve through their market include a service, goods and an experience, which are used to satisfy the customer’s needs, wants and demands. The services that this organization offers include accommodation, meals, on-board entertainment, etc. The company provides the essential requirements to achieve a unique experience which creates the idea of a cruise which is then seen as holiday. The availability of overseas ports promotes the want for this service. Thus, PO Cruises are able to use experiences detailed through service as their product rather than having a physical good or product. Customer perceived value is the difference between the values the customer gains from owning and using a product and the costs of obtaining the product (Armstrong, Adam, Denizen Kettle, 2012). Media evaluation, personal knowledge and recommendations are all techniques which could be used to evaluate a product or service and then determine whether they outweigh their competitors in terms of value and satisfaction. Through the use of media reports, it is evident that PO Cruises are continuing to grow as a corporation and are able to satisfy customers and consumers wants, needs and demands. Supporting this is the social media page ‘Backbone’ with over 250, 000 â€Å"likes† directed toward PO Cruises. An Important part of marketing Is the exchange, transactions and relationships sector. In large regards to how a company builds a profitable relationship with Its customers, It weighs heavily on this segment. The exchange process Is the act of obtaining a profit for the company In return for the service and experience the company offers. In PO Cruiser’s case, It Is the exchange of a luxurious holiday for a set amount of money. The success of the exchange depends widely on the transaction process. The transaction Is the marketing unit of measurement and involves the payment for the experiences offered by P Cruises companies and the like, depend on strong relationships with their consumers in order to succeed and create a healthy business. In maintaining and building a well- established relationship between P Cruises and the consumer, a strong positive relationship will result and a positive reputation will be created in favor of the company. In creating a long-term relationship, both sides will appreciate what is being offered. The customer will enjoy the service offered again and again as they trust the company and the company will continue to receive profits. The final core marketing concept is the potential buyers of a product or service, markets. P Cruises target market varies widely. It can include individuals looking for an adventure, couples that want to develop their relationship, elders that have yet to experience the thrills offered in this service, families with money to spend on something that will entertain the younger generation and many more. However, P Cruises do generally not advertise towards individuals who have limited time, money and/or interest in what is offered by the company. The five core marketing concepts are used to develop a successful company with going concern. P Cruises have evidently used these concepts during the business years and are now one of the leading cruise services offered. They have not marketed a physical good and have marketed their services and experiences successfully through the concepts of human needs, wants and demands; market offerings; value and satisfaction; exchanges, transactions and relationships; and market. How to cite P Cruises Marketing Concepts, Essays

Miniver Cheevy free essay sample

1102 Explication Essay Miniver Cheevy In Robinson’s poem, Miniver Cheevy is a depressed dreamer who blames everyone for his low social status. Miniver Cheevy is full of self-pity. He feels as if his life would be fulfilled if only he had been born in the days of the old. Miniver weeps that he was born in in this time. I believe it may of started out as innocent day dreaming, but became an excuse for his life not turning out as planned induced by alcohol and depression. Miniver will not live in the reality of present time. He spends his days hopelessly dreaming of â€Å"The Thebes and Camelot. † Although, he is a failure he will not take control of his own fate and blame himself. The fact that he was not born in the old days is what he dwells on and blames for his outcome. He escapes reality with these pitiful dreams that can never come true. We will write a custom essay sample on Miniver Cheevy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Miniver feels as if getting lost in a drunken fantasy is better than taking control of his life in reality. The A-B-A-B rhyme scheme of Miniver Cheevy gives the poem a very masculine tone. The rhythm keeps the reader interested, and keeps the reader guessing the next line. Robinson was very descriptive of Miniver’s fantasy, but managed to keep the rhyming constant throughout the whole poem. I can’t help but to feel sorry for Miniver, but I also feel as if he should grow up and take responsibility for his life. Miniver is very much in love with the old days of knights. I believe that is an easy excuse for an alcoholic who will not take charge of his own life. Robinson compares Miniver’s life to what he wants it to be in every section. While he is disgusted with how he is now, then it compares how he thinks it would be in the old days, and everything is perfect. The tone seams to go back and forth between happy and sad. He was very distant from reality how he stated â€Å"Miniver loved the Medici†, but Miniver had never even seen one. Miniver wishes he could wear a suit of armor I can tell from the poem Miniver is a loner. Based on his description I feel as if he would be just as unhappy in the old days. Miniver is a depressed alcoholic who I don’t believe would be happy in any setting. Miniver doesn’t wish to be wealthy or even well off, but instead he wishes to have been born in a time he’s never even experienced. That makes me believe he is just saying he wishes he could have been a knight in shining armor, because that seamed easier and more exciting than his life where he wears a khaki suit. Miniver is a delusional and weak individual. If he was born a knight perhaps he would have then wished he was something else as another cop out. If you spend your whole life thinking what if, you will never find happiness.

The Incidences in the Life of a Slave Girl

Table of Contents Introduction Slavery Experiences Racial and Gender experiences Conclusion References Introduction The Life of a slave girl is a story depicting the slavery experiences of Linda Brent. Linda Brent was born, brought up and lived under the conditions of slavery. The Whites enslaved the Colored people by making them their servants, working in plantations and taking care of their children at home, particularly women. During those times of slavery, the slaves were bought at a price and their children will inherit the slavery conditions of their parents.Advertising We will write a custom essay sample on The Incidences in the Life of a Slave Girl specifically for you for only $16.05 $11/page Learn More The slave owners have the power to dictate the slavery conditions of their slaves for instance their work, changing the masters or mistresses and even their marital status. Linda severely endured and fought for the emancipation of her slavery status by escaping from his master and her mistress, and earnestly praying for the help from God. In this essay, I am going to analyze Linda’s experiences in terms of slavery, racism, gender and compare her unique experience with the experiences of other people. Slavery Experiences Since Linda was brought up under slavery conditions, she has experienced a great deal of mistreatment where her human rights were crossly violated. Mr. and Mrs. Flint owned Linda as their slave amongst other slaves hence they had absolute powers over her life in that they can dictate her according to their selfish interests. Linda was a mother of two kids: Ellen and Benny. These kids were at the disposal of their master and mistress to be sold to any willing slave owner without the consent from the mother. The Kids have inherited the slavery conditions from their parent hence they are slaves by birth and subject to their master and mistress. Linda finds herself between the rock and the hard place when she was told that she hard to part with her children because they are to be shifted to the new masters. She cried helplessly saying that, â€Å"my poor children were between two fires: between my old master and their new master! And was powerless† (Jacobs, 1861). Linda had to endure parting with her two only kids and behave as though she never nursed any child in her life. She vowed to find ways to free her children as confesses that, â€Å"†¦I had no trust in thee, O Slavery! Never should I know peace until my children were emancipated with all due formalities of law† (Jacobs, 1861). She was very determined to free her children and she made a successful escape into New York in the search for her children. During her slavery, Linda experienced torture when her master imprisoned her. She bitterly recounts the experienced saying, â€Å"I affirm that I lived in that little dismal hole, almost deprived of light and air, and with no space to move my limbs, for ne arly seven years.Advertising Looking for essay on african american? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, it is a fact; and to me a sad one, even now; for my body still suffers from the effects of that long imprisonment, to say nothing of my soul† (Jacobs, 1861). The experience of the prison severely affects her health status and still haunts her soul because she fails to comprehend why she went through such torture. After Linda had successfully escaped from her master and mistress, she went to New York where she was faced with the great challenge of finding a job to keep her going. She said that, â€Å"The greatest difficulty in my way was that those who employ strangers required a recommendation, and in my peculiar position, I could, of course, obtain no certificates from the families I had so faithfully served† (Jacobs, 1861). Her life was going to be very hard unless she come back to her master who can recommend her. She was very lucky to be employed by a very humble and understanding woman, Mrs. Bruce who gave her a job without requesting a recommendation from her previous master or mistress. Racial and Gender experiences When Linda was traveling to New York, she experienced racial discrimination on her journey as Rev. Jeremiah Durham confessed that, â€Å"I am afraid you will have a disagreeable ride, but I could not procure tickets for the first class cars †¦they don’t allow colored people to go in the first-class cars† (Jacobs, 1861). Linda describes her experiences in the second- class ride, as â€Å"It was crowded with people, apparently of all nations. Every other man had a cigar or pipe in his mouth, and jugs of whiskey were handed round freely. The fumes of the whiskey and the dense tobacco smoke were sickening to my senses and the coarse jokes and ribald songs around me equally nauseated my mind† (Jacobs, 1861). Since she was a woman, it was ve ry hard for her to endure the ride where men were smoking and drinking. During her stay with Mrs. Bruce, Linda experiences racism in the hotels whenever they board, despite the fact that both the whites and the colored pay equally for the services. At some instances, the waiters did not allow her to sit and when she persists, they refuse to serve her until Mrs. Bruce intervenes. The white waiters hate serving the colored people and they complained that, â€Å"they were not hired to wait on Negroes† (Jacobs, 1861).Advertising We will write a custom essay sample on The Incidences in the Life of a Slave Girl specifically for you for only $16.05 $11/page Learn More The fugitive law also threatens her stay in the New York because the law requires that all fugitive slaves be identified and returned to their right masters, failure to which the person hiding a fugitive slave is liable to fine and imprisonment. The law shocked many fugitives in that, â₠¬Å"Many a wife discovered that her husband was a fugitive, and must leave her to insure his own safety. Worse still, many a husband discovered that his wife had fled from slavery years ago, and as â€Å"the child follows the condition of its mother,† the children of his love were liable to be seized and carried into slavery. Everywhere, in those humble homes, there was consternation and anguish† (Jacobs, 1861). As child inherits the slavery conditions of her mother, Linda too was in great fear, as she was a fugitive together with her daughter Ellen but Mrs. Bruce was willing to pay the price of imprisonment and fine, so she kept her in her house secretly. Conclusion The unique experience of Linda is that she was born under slavery conditions. Her grandmother was a slave, her mother inherited the slavery, she becomes a slave, and she has passed on the slavery conditions to her kids. The problem of slavery has continually become part of their family lineage. Unlike, the f ree white women and free Black African- American women, her children were subject to slavery because the child inherits the conditions of her mother. In contrast to other men and women, the marriage in slavery was neither legal nor permanent because the master or the mistress dictates the aspects of marriage and divorce depending on their interests, thus Linda had no opportunity to choose the father of her kids. Thus, Linda’s slavery experiences were unique. References Jacobs, H. A. (1861). Incidents in the Life of a Slave Girl. The University of North Carolina. Retrieved from https://docsouth.unc.edu/fpn/jacobs/jacobs.html This essay on The Incidences in the Life of a Slave Girl was written and submitted by user Broderick S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Edger Allen Poe Essays - Poetry By Edgar Allan Poe, Edgar Allan Poe

Edger Allen Poe Essays - Poetry By Edgar Allan Poe, Edgar Allan Poe Edger Allen Poe Edger Alan Poe Edgar Alan Poe was an American writer, known as a poet and most famous as the first master of the short story, especially tales of the mysterious and macabre. The literary merits of Poe's writings have been debated since his death, but his works have remained popular and many major American and European writers have professed their artistic debt to him. Born in Boston Massachusetts, Poe was orphaned in his early child hood. Raised by John Adam, A successful businessman of Richmond, Virginia. Taken by the Allan Family to England, at the age of six, Poe was placed in a private school upon returning to the US in 1820, he continued to study in private school. He attended the university of Virginia for a year but in 1827 his foster father displeased by the young mans drinking and gambling he refused to pay his debts and forced him to work as a clerk. Poe, disliking his new duties intensely, quit the job, and went to Boston. Published his first book in 1827, Tamerland and Other Poems, in 1 827, the book was published anonymously. Shortly afterward Poe enlisted in the U.S. Army and served a two-year term. In 1829 his second volume of verse, Al Aaraaf, was published, and he effected reconciliation with Allan, who secured him an appointment to the U.S. Military Academy. After only a few months at the academy Poe was dismissed for neglect of duty, and his foster father disowned him permanently. Poe's third book, Poems, appeared in 1831, and the following year he moved to Baltimore, where he lived with his aunt and her 11year old daughter, Virginia Clemm. The following year his tale A MS. Found in a Bottle won a contest sponsored by the Baltimore Saturday Visitor. From 1835 to 1837 Poe was an editor of the Southern Literary Messenger. In 1836 he married his young cousin. Throughout the next decade, much of which was marred by his wife's long illness, Poe worked as an editor for various periodicals in Philadelphia, Pennsylvania, and in New York City. In 1847 Virginia died a nd Poe himself became ill; his disastrous addiction to liquor and his alleged use of drugs, may have contributed to his early death. The story a Tell-Tale Heart, by Edger Allan Poe is about a crazy man who has an obsession on another persons eye. The man is crazy, but thinks that his sickness has sharpened his senses. He claims he can hear everything from heaven and earth and also many things in Hell. With all these self proclaim heightened senses the man wonders why is he considered mad. The crazy man lived with an elderly man. They were somewhat roommates. A specific characteristic of the elderly man drove the man he lived with crazy. It wasn't bad habits or anything that you would think that would bring bickering between roommate. It was something that even the elderly man had no idea of. It was the elderly man's eye. His eye was kind of deformed, but to the roommate it was the sign of evil. He has been disgusted of the eye for the longest of time, but has never done anything that will harm the man. After time, the disturbed man plotted against his elderly roommate. During the week that action was going to take place the roommate was being extremely kind to the elderly man. His objective was to get rid the evil eye from his life. In a swift instent, in the bedroom of the old man, the disturbed roommate killed the man and rid himself of his evil eye. His covering up of the incident was, in his opinion, true generous. The body was dismembered by every part and there was no mess. In the killers mind he wondered how a person who devised such a plan and cover up his tracks so well could be branded crazy. The next afternoon police came to the house. A shriek was heard and foul play was a suspicion. As before the man covered his tracks with virtually no flaw. No evidence of a violent disturbance was seen and an excuse for the absence of the elderly man was made.

A Case Study of Woolworths Samples for Students â€Myassignmenthelp

Woolworths is the biggest retail supermarket in Australia. It operates efficiently in the retail industry to achieve its principal goal of providing customers with high-quality goods at affordable prices, (Pod.com, 2008). Its effective strategies have seen it compete favorably with other companies in the Australian retail industry such as Coles. However, it is apparent that this company does not operate in isolation. It interacts with both internal and external environmental variables. It is, therefore, prudent to analyze its inner and external environment so as to identify its key stakeholders and their influence on the success of the company. In 1878, Frank W. Woolworth established the first Woolworths store in New York. This store later failed and forced him to change location and establish another store in Lancaster, (Woolworths Holdings, 2016). In 1879. This is how Woolworths emerged. It later expanded its stores throughout the United States, Australia Mexico, and Germany, among other countries, (Pod.com, 2008). This supermarket mainly deals in retail products. It conducts proper strategic planning that has ensured its remainder in the retail industry. These are units within an organization that perform independently to contribute to the profitability of the whole entity. Some strategic units in Woolworths include Woolworth’s general merchandise and clothing unit, financial services unit and Woolworth’s foods, division. These units can be evaluated regarding profitability, (Woolworths Holdings, 2016). The BCG model can be used to analyze these units, whereby, the underperforming units can be retrenched, and profitable units advanced further Woolworths mainly deals in general merchandise, clothes food and financial services. Its primary objective is to enhance customer satisfaction, by making its clients to derive a value of their purchases, (Woolworths Holdings, 2016). Its main market is derived from clothes market, consumables and general merchandise. It has stores in several countries including Australia, US, UK, Germany, and Mexico among other states. The analysis of the external environment of this supermarket can better be done using strategic tools of analysis like PESTEL analysis and Porter’s five forces. This analytical tool assesses the present position of the entire industry where the firm operates. This tool can, therefore, be used to analyze the Australian Industry as follows: Bargaining power of buyers: The negotiation capability of consumers in the retail industry in Australia is relatively higher. This is because several supermarkets are dealing in similar items, making the consumers have a large variety of goods to choose from, (Arli, Dylke, Burgess, Campus & Soldo, 2013). Bargaining Power of Suppliers: The Australian retail market consists of many players such as Tesco, Coles, and Aldi. It is therefore highly concentrated, and some particular big players have dominated the market share, (Humerston, 2013). This increases the level of bargaining power of suppliers to a certain threshold, and as such, it may be concluded that the bargaining power of suppliers is moderate. Threats of new entry: when the market is not very concentrated, there is always a threat to new players entering the market. They then create a stiff competition with already established firms, (Hubbard, Rice & Galvin, 2014) In Australia, larger companies have made it difficult for the new players to quickly enter into the industry, (Hummerston, 2013). This reduces the overall threat of new entry into the retail industry.   Rivalry among existing firms: The current companies always tend to pose threats to each other by devising better ways of approaching competition. These may include innovation, creativity and utilizing unique technology, (Hubbard, Rice & Galvin, 2014). In the Australian retail industry, there are few existing competitors like Coles, Wesfarmers, Asda and Woolworths among others. These supermarkets are competing against each other to achieve larger market shares, (Moscardo, Lamberton, Wells, Fallon, Lawn, Rowe & Renouf, 2013). Therefore, the threat of rivalry among the existing firms is relatively higher. The threat of substitutes: Substitutes refer to products that can be used alternatively, (Hubbard, Rice & Galvin, 2014). The supermarkets in the Australian industry deal in similar retail products, (Hummerston, 2013). Therefore, the consumers have no substitutes rather than consuming the retail products. The threats of substitutes in the industry are therefore relatively small. This is another essential analytical tool that can be used to evaluate Woolworths’ external environment. The application of this tool in assessing the external environment can be made as follows: Political: Political factors refer to government policies and regulations which affect proper operations of an enterprise, (Dockalikova & Klozikova, 2014). The political conditions affect the operations of retail stores in Australia including Woolworths. For instance, the Australian federal government launched a competition policy which bars established free players like Woolworths and Asda in eliminating competition, (Keith. 2012). The increasing dominance of these traditional supermarkets has resulted in developing retailers struggling to succeed in the industry. Economic: Economic factors refers to the market variables that affect the performance of a firm, (Mialon, Swinburn, Allender & Sacks, 2016). The decline in the economic conditions in Australia has hit the performance of Woolworths. Apart from the decline, some economic indicators- fluctuations in the value of currency, and the decline in value of the Australian dollar have negatively influenced Woolworth’s’ international operations, (Ulle, 2014) Social: For a company to operate efficiently, it must be compliant with the social expectations of the community on which it operates, (Hubbard, Rice & Galvin, 2014). The present trend in the Australian market indicates that there are high expectations of the community on social responsibility, (Hummerston, 2013). The companies operating in this country must, therefore, ensure they are socially sensitive. Woolworths must, therefore, take social initiatives that would ensure it is viewed as socially responsible. Technological: With the growth of technology and internet marketing, companies must ensure that they devise technologically updated ways of marketing and distributing their products, (Docklikova & Klozikova, 2014). Woolworths, in particular, has considered the utilization of green refrigeration technology so that it can store the perishable products for longer time durations. Environmental: Firms must always examine the impacts of their operations to the environment. This enables them to avoid environmental pollution, (Hubbard, Rice & Galvin, 2014). Woolworths is particularly affected by environmental factors in that its petrol and wine making businesses are executing adverse effects to the environment, (Keith, 2012). This has adversely impacted on the profitability of this company. Legal: Legal factors include rules and regulations imposed by the government that businesses have to comply with, (Mcguire, 2014). In Australia, the imposition of the carbon tax has affected Woolworths and the retail industry in general, (Hummerston, 2013). Taxes reduce the profitability of businesses as they have to pay a certain percentage of their income to the government. Woolworths interacts with both external and internal stakeholders. The evaluation of the impacts of internal stakeholders on the success of Woolworths can be conducted through internal analysis. This can be done by utilizing SWOT analysis model. This is a tool that can be used to examine the threats, opportunities, strengths, threats and weaknesses a firm may be exposed. The analysis of Woolworths using this tool can be conducted as follows: Strengths: Strengths refers to the unique capabilities of a company. The power of Woolworths lies on the fact that it is a market leader in the retail industry in Australia, (Mcguire, 2014). It also has reliable sources of capital and secure resources. The utilization of technology such as green refrigeration also acts as a strength of this enterprise, (Ulle, 2014). The company has also developed an excellent market position, making the customers acutely aware of its presence. Weaknesses: Weaknesses are the aspects of the business that are not entirely established. Competitors may usually take advantage of these shortcomings so as to gain a competitive advantage, (Helms & Nixon, 2010). In the case of Woolworths, some of its weaknesses may include failure of its brand to attain competitive advantage and negligible presence in the global market, when compared with other enterprises like Tesco. It also entered the online market at a later time as compared to other companies, (Keith, 2012). These weaknesses have led to the development of a stiff competition between Woolworths and other companies. Opportunities: Opportunities are gaps in the market that accompany can fill so as to gain a competitive advantage against its rivals, (Helms & Nixon, 2010). The Australian retail industry shows an excellent growth capability. Factors such as advancement in the supply chain, computerization, and consumer lifestyle changes have influenced the ability of retailers and provided a chance for growth, (Ulle, 2014). Woolworths have also tried to adopt multi-option marketing approach so as to keep up with the diverse customer needs. Technology is a major determinant of competition. Although this company has tried to embrace technology through such aspects as virtual marketing and Woolworths’ app, the Woolworths app has not been customized to address all the customers’ requirements. One of the growth opportunities available for this company is that it should customize the Woolworths app so that the clients can be able to locate the exact shelf in the store where a product is located. The company has enough resources and qualified technical staff. It should, therefore, grow in this line so as to gain a competitive advantage against its rivals such as Coles. Threats: Threats refer to the factors that may necessitate a company to be quickly thrown out of the market. Threats mainly sprout from competition, (Mcguire, 2014). In the Australian retail market, there exists a high level of competition posed by other companies such as Coles and ASDA. These companies represent a lot of threat to the development of Woolworths, as Woolworths has to administer strategies that would ensure it remains competitive. Apart from this, government intervention in the market significantly affects the growth of Woolworths within the Australian retail market, (Hummerston, 2013) The success of Woolworths in Australia critically depends on three factors; the emergence of real online businesses such as Amazon, the rise of companies that conduct marketing traditionally and online, and growth of real traditional firms. The key success factors of this entity are based on its strengths. These may include: Strong brand: Woolworths has established a strong brand name in Australia. It, therefore, has a pool of loyal customers who purchase its products, (Powell, 2016). Customer loyalty is the primary determinant of the success of any business as it ensures that the clients develop a preference to the products of a particular company. It’s a well-established company: Woolworths is well-established and known in Australia as a big retailer, (Feigin, 2016). This makes its products known to the customers. Many customers have therefore developed trust to its products making it able to sell its goods quickly in the market. It has also produced a steady customer based and a significant market share, which enhances its profitability through the sale of a large volume of retail products, (Keith, 2012). Excellent Reputation: Reputation refers to the respect a company develops among its clients. This can be accomplished by providing high-quality products that are accepted by the customers, (Hubbard, Rice & Galvin, 2014). Woolworths has developed a strong reputation among its clients in the retail market, (Ulle, 2014). This has made it more successful as compared to its competitors as customers develop trust and preference to its products. In conclusion, it is apparent that Woolworths is an open organization that interacts with both internal and external environmental factors. Its internal environment can be analyzed using SWOT model, while its external environment can be evaluated using Porter’s five forces and PESTEL analysis. The company has critical success factors such as brand reputation and market reputation. It is also old-established in the market making it have a strong customer base in the market Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). Woolworths Australia and Walmart US: Best Practices in Supply Chain Collaboration.  Journal of Economics, Business & Accountancy Ventura,  16(1). Dockalikova, I., & Klozikova, J. (2014). MCDM Methods in Practice: Determining the The significance of PESTEL Analysis Criteria. Proceedings of the European Conference On Management, Leadership & Governance, 418-427   Feigin, L. M. (2016).  The Effects of Protests and Boycotts on a Brand and its Reputation: a Case Study on Woolworths and Boycott, Divestment and Sanctions (BDS)  (Doctoral dissertation,The IIE). Helms, M. M., & Nixon, J. (2010). Exploring SWOT Analysis–where are we Now? A Review of Academic Research from the Last Decade. Journal of Strategy and Management, 3(3),15-251  Ã‚  Ã‚   Hubbard, G., Rice, J., & Galvin, P. (2014). Strategic Management. Pearson Australia.  Ã‚  Ã‚   Hummerston, J. (2013). Options and Directions for the Continuous Improvement of the AustralianMeat Retail Qualifications  Ã‚  Ã‚  Ã‚   Keith, S. (2012). Coles, Woolworths and the Local. Locale: The Australasian-Pacific Journal ofRegional Food Studies, 2, 47-81. Mcguire, K. (2014). SWOT Analysis 34 Success Secrets-34 Most Asked Questions on SWOT Analysis-What You Need To Know. Emereo Publishing.  Ã‚  Ã‚   Mialon, M., Swinburn, B., Allender, S., & Sacks, G. (2016). Systematic Examination of Publicly-Available Information Reveals the Diverse and Extensive Corporate Political Activity of The Food Industry in Australia. BMC Public Health, 16(1), 1-13. Doi: 10.1186/s12889- 016-2955-7 Moscardo, G., Lamberton, G., Wells, G., Fallon, W., Lawn, P., Rowe, A. & Renouf, M. (2013). Sustainability in Australian Business: Principles and Practice. Wiley-Blackwell.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Poid.com. (2008, February 4). Woolworths Supermarkets. Retrieved January 4, 2017, from Poid.com website: https://www.poidb.com/groups/group.asp?GroupID=153 Powell, S. M. (2016). Journal of Brand Management–Yearend Review 2016.  Journal ofBrandManagement,  23(6), 601-611.   Ulle, J. (2014). Microenterprise; Marketing B2b from a Manufacturers Point of View Thesis 2014. Woolworths Holdings. (2016). Woolworths Holdings Ltd 2016 Strategic report. Woolworths Holdings. Retrieved 2017, from https://www.woolworthsholdings.co.za/downloads/2016/WHL-Integrated-Report-2016.pd

URBAN GEOGRAPHY Essay Example | Topics and Well Written Essays - 2500 words - 1

URBAN GEOGRAPHY - Essay Example This study takes a look at the concept of segregation and its implication in the city of Detroit. By taking a look at the history of segregation in Detroit, the study also tries to understand the segregation patterns and the current day scenario of segregation in the city. As mentioned earlier, geographic segregation or more appropriately, residential segregation is the level or extend to which particular groups reside separately from one another, in a particular geographic area such as a city or state (Low, 2004). Segregation, in itself, is a complex phenomenon, where the groups are segregated in a number of ways. For example, people from a minority community reside in such a way that they are often overrepresented in some particular areas and underrepresented in some others (Yinger, 2001). In addition, the same community may be residing in such a manner that their exposure to the other groups is minimized (Yinger, 2001). Similarly, particular groups may be either concentrated or centralized in a certain limited space or clustered in one particular section (Yinger, 2001). There are also particular reasons because of which segregation takes place. For example, South Africa saw legal separation because of Apartheid. Similarly, in many other countries, segregation happens because of the social status in the society or the ethnicity of the people (Johnston and Poulson, 2005). Voluntary segregation is where immigrants prefer to live in a segregated set up so that they could mutually benefit from one another (Johnston and Poulson, 2005). Segregation is measured using Index of Dissimilarity (calculates the way in which particular groups are distributed across particular locations) based on that data that emerges through census. It is often called the index of inequality also (Reardon and O Sullivan, 2004). In the United States, periodic

Operations Management for the Construction of Sheikh Jaber Al-Ahmad Term Paper

Operations Management for the Construction of Sheikh Jaber Al-Ahmad Hospital - Term Paper Example It has been found that this inefficiency can be attributable to the architects and contracting engineers who are responsible for the development of the construction plan including the type and quantity of materials to be used, the number of construction workers to be employed, and the duration of the project. Nevertheless, in many construction projects where quality has always been deliberately overlooked such that contractors make use of cheaper materials in order to earn more than to erect a high-quality facility, there is dire need to revamp the entire operations management in that the cause of this kind of unscrupulous approach may be detrimental to those who will use the facility at the end of the day. This paper will look at the case of the construction of the Sheikh Jaber Al-Ahmad Hospital and the kind of operations management needed to complete it economically while ensuring productivity and efficiency. In particular, this paper will talk about an important tool in operations management: Economics and Diseconomies of Scale†, which aims to contribute to solving problems involved in the construction phase of the Sheikh Jaber Al-Ahmad Hospital. ... Spreading the fixed costs, reducing construction cost, cutting cost of purchased materials, etc In the case of the construction of the Sheikh Jaber Al-Ahmad Hospital, economies of scale can be a great tool in order to spread the fixed costs (Dixit and Baldick 8). When purchasing materials for the construction, the contractors can take advantage of buying construction materials in bulk or in large quantities such that the fixed cost per one kind of construction material will be distributed to the number of it that has to be purchased; the higher the quantity, the lower the cost for each material would be because for suppliers, the initial set up capital would just be the same regardless of the quantity of the material they have to produce; what these suppliers will have is a marginal extra cost. This is one of many reasons for company mergers or takeovers. Implementing this concept in the construction of Sheikh Jaber Al-Ahmad Hospital, it would be just as certain that the construction cost will be reduced. Obviously, as contractors obtain a good deal in construction materials by taking more quantity at a significantly lower cost would bend the â€Å"extra† budget more on perhaps improvisation of the facility or for the operating cost of the hospital once it becomes operational. Also, when variable cost is cut down, it automatically reduces the entire construction cost considering that the costs of the purchased materials are also cut back. Diseconomies of Scale Purchasing in large quantities does not always entail efficiency. There are cases wherein economies of scale no longer work for a construction operation such that instead of a sustained decrease in fixed cost with

Aging worksheet Essay Example for Free

Aging worksheet Essay Part I Identify 2 or 3 issues faced by the aging population. 1.Older adults experience unequal treatment in employment and may face prejudice and discrimination. (Racial and Ethnic Groups, Ch.17, pg.364.) 2.Membership in this disadvantaged group is involuntary. (Racial and Ethnic Groups, Ch.17, pg.395.) 3.Older adults share physical characteristics that distinguish them from younger people, and their cultural preferences and leisure-time activities often differ from those of the rest of society. (Racial and Ethnic Groups, Ch.17, pg.395.) Aging and Disability Worksheet Part I Identify 2 or 3 issues faced by the aging population. 1.Older adults experience unequal treatment in employment and may face prejudice and discrimination. (Racial and Ethnic Groups, Ch.17, pg.364.) 2.Membership in this disadvantaged group is involuntary. (Racial and Ethnic Groups, Ch.17, pg.395.) 3.Older adults share physical characteristics that distinguish them from younger people, and their cultural preferences and leisure-time activities often differ from those of the rest of society. (Racial and Ethnic Groups, Ch.17, pg.395.) Answer the following questions in 100 to 200 words each. Provide citations for all the sources you use. †¢What is ageism? How does ageism influence the presence of diversity in society? In my readings this week I learned the meaning of ageism in our society. Ageism is the â€Å"prejudice and discrimination against older adults. (Racial and Ethnic Groups, Ch.13, pg.395.) Ageism influences the presence of diversity in society by restricting the elderly of what they are capable of, or presumed incapable of. Some may not hire an older individual because  he/she assumes the individual will not be able to perform well in the work environment with others. The elderly are viewed as ill, fragile, and may have physical restrictions. Another way ageism influences society is the youth have a fear of aging because of the negative concepts of the elderly.

Good Earth :: essays research papers

In the book The Good Earth by Pearl S. Buck, the fall of the House of Hwang and the rise of the Wang family was shown. The story completed a â€Å"circle of life†, with Wang being the center of the circle. While Wang at first was intimidated, he also looked down on the House of Hwang, he soon found that when his family became rich, his house fell onto some of the same â€Å"curses†. In both houses, a lack of love for the land was highly noticeable (except for Wang Lung), opium was used, slaves were bought and sold even though Wang first opposed slaves, and the future heirs wished to sell the land for money but at the same time lose their support for if the house should fall.   Ã‚  Ã‚  Ã‚  Ã‚  When the House of Hwang was in power, Wang noticed how they had a complete lack of love for the earth. They had to constantly sell pieces of land to pay their immediate debts, but by doing this they gave away their support if a dark time should fall upon the house. Wang knew that this would be the downfall of the house, so he bought the land from the house. After the House of Hwang fell, the House of Wang came to power. Wang kept in mind his whole life that without the good earth, he was nothing. Wang worried when he noticed that his sons lacked his love for the land. Wang was disturbed to think that when he passed away his sons would sell the land, and his family would succumb to the same fate of the Hwang house; as shown on page 37 when Wang said, â€Å"Sell their land!...Then indeed are they growing poor. Land is one’s flesh and blood†.   Ã‚  Ã‚  Ã‚  Ã‚  Opium usage was a major role in the downfall of the Hwang house. The Old Mistress was heavily addicted to the drug, and in her desire for the drug, she drove her house â€Å"into the ground†. On page 39, Wang was paying the Gate Keeper for the land he was purchasing and the Gate Keeper said â€Å"Here is enough for a few days of opium for the old lady, at any rate†. For the House of Wang, opium became almost a relief for Wang when he devised his plan to rid his family of his Uncle and his wife. He could not cast out his Uncle because he was providing protection from marauders. Keeping this in mind, Wang then gave his Uncle and the Uncle’s wife some opium hoping that they would Good Earth :: essays research papers In the book The Good Earth by Pearl S. Buck, the fall of the House of Hwang and the rise of the Wang family was shown. The story completed a â€Å"circle of life†, with Wang being the center of the circle. While Wang at first was intimidated, he also looked down on the House of Hwang, he soon found that when his family became rich, his house fell onto some of the same â€Å"curses†. In both houses, a lack of love for the land was highly noticeable (except for Wang Lung), opium was used, slaves were bought and sold even though Wang first opposed slaves, and the future heirs wished to sell the land for money but at the same time lose their support for if the house should fall.   Ã‚  Ã‚  Ã‚  Ã‚  When the House of Hwang was in power, Wang noticed how they had a complete lack of love for the earth. They had to constantly sell pieces of land to pay their immediate debts, but by doing this they gave away their support if a dark time should fall upon the house. Wang knew that this would be the downfall of the house, so he bought the land from the house. After the House of Hwang fell, the House of Wang came to power. Wang kept in mind his whole life that without the good earth, he was nothing. Wang worried when he noticed that his sons lacked his love for the land. Wang was disturbed to think that when he passed away his sons would sell the land, and his family would succumb to the same fate of the Hwang house; as shown on page 37 when Wang said, â€Å"Sell their land!...Then indeed are they growing poor. Land is one’s flesh and blood†.   Ã‚  Ã‚  Ã‚  Ã‚  Opium usage was a major role in the downfall of the Hwang house. The Old Mistress was heavily addicted to the drug, and in her desire for the drug, she drove her house â€Å"into the ground†. On page 39, Wang was paying the Gate Keeper for the land he was purchasing and the Gate Keeper said â€Å"Here is enough for a few days of opium for the old lady, at any rate†. For the House of Wang, opium became almost a relief for Wang when he devised his plan to rid his family of his Uncle and his wife. He could not cast out his Uncle because he was providing protection from marauders. Keeping this in mind, Wang then gave his Uncle and the Uncle’s wife some opium hoping that they would

Master Harold and the Boys Essay

â€Å"Master Harold† †¦and the boys, by the white South African playwright Athol Fugard, is a naturalistic play set in a Tea Room in Port Elizabeth on a rainy day in 1950. Two black servants, Sam and Willie, and their white master’s son Hally (‘Master Harold’), have deep conversations about the good time they had together when Hally was young. In the beginning of the play, Sam and Willie, practice their dancing techniques and talk about an upcoming dance contest. Fugard has created first impressions of situation and characters in the opening of the play by using set design, stage directions, duologue as well as speech and tone. The opening of the play is interpreted as being up to Hally’s first entry. Firstly, the unprofessional and for the audience surprisingly casual and light-hearted situation is created by Fugard’s choice of set design, stage directions and duologue. Secondly, Sam and Willie’s relationship is proven of unequal status, yet intimate and deep, by the difference in speech and tone, and by the choice of topics in the duologue. Finally, initial perceptions of a childish and rude Willie and an intelligent and experienced Sam are constructed through mostly speech and tone. The unprofessional impression of the Tea Room and the carefree and easy going ambiance is created by set design and stage directions, and duologue. Firstly, the amateurish impression of the business is created by the blackboard on which an untrained hand has chalked up the prices of the items, and by the few sad ferns in pots in the room. Furthermore, the fact that Fugard has chosen to clear all tables to one side, suggests that the business is not doing well, because the Tea Room is not likely to be expecting any customers. Secondly, the audience notices immediately that the mood in the room is casual, by letting Willie start off with singing a song as he mops down the floor. This strong mood is then reinforced when Willie suddenly gets up and starts dancing, Sam eagerly encouraging and correcting Willie’s dance technique. The audience must have been surprised by this casual situation, because one must not forget that at the time of the performance, around 1982, apartheid in South Africa was considerably further developed than the setting of the play. The fact that two black men, obviously workers, are without supervision of a white person and that they are enjoying themselves during work must have raised a sense of unease from the spectators, unsure how to react. The relationship between Sam and Willie is profound, yet Sam seems to have a higher status compared to Willie, as suggested by Fugard’s choice of topic of conversation and by the contrast between the terms of address and physical position. To begin with, the way in which both men communicate is very informal. Willie uses plenty of swear words, like â€Å"fuckin’ whore† or â€Å"bitch†, whereas Sam uses a higher register, but is still joking around with Willie (â€Å"How’s your pillow with the quickstep?†). This use of language suggests that both men feel at ease and that they have known each other for a very long time already. A sense of intimate relationship is also created by the topics of conversation. Willie is very open with Sam about his relationship with Hilda Samuels, as when he talks about the problems buying food for their baby of which he isn’t even sure it is his son (â€Å"Only his hair looks like me.†); he shows no hesitation to discuss the matter with Sam. Sam even knows that Willie often beats up his girlfriend, suggesting that they have been living alongside for a long time. The audience realises that it is watching an intimate conversation, which makes them attentive, curious and involved in the discussion. Secondly, Sam’s higher social position is suggested by the contrast between the way Sam addresses Willie and vice versa, almost like a teacher-student relation. Sam suggests improvements for Willie’s dance technique, as â€Å"Don’t look down!† or â€Å"But you’re too stiff!†, as well as how he could be more successful in his relationships with girlfriends (â€Å"You hit her too much.†) and Willie reacts willingly to take up the advice. Also, Sam demonstrates the dance as it should be, suggesting that Sam is more experienced. Lastly, a subtle but symbolic detail is the physical positioning of Sam and Willie at the very beginning of the play: Willie is mopping down the floor on his knees, working, while Sam is flicking through a comic book, standing, and obviously not working. Fugard has visualised their relationship by the contrast between kneeling and sitting, and working and relaxing, and this can in fact be applied to the entire rest of the play. Sam is portrayed as a confident, intelligent and experienced character through his speech and tone. The way Sam guides Willie through the learning process of the quickstep, and even demonstrates a much more accomplished dance than Willie, indicates he is a skillful dancer himself. Fugard has made the audience feel sympathy towards Sam, as he encourages Willie, â€Å"Look happy, Willie! Relax Willie!†, although Willie is a hopeless dancer. Fugard represents Willie’s character as slightly vulnerable, unexperienced, and as a bad lover through his reactions to Sam’s teasing, the difficulties he has with learning the quickstep and through his description of his relationship with girlfriends. Willie is very quickly frustrated by Sam’s advice, like â€Å"Yesterday I’m not straight †¦ today I’m too stiff!† and â€Å"I try hard because it is hard.†. Willie’s incapability to cope with Sam’s teasing once even results in a small brawl between the two of them: â€Å"It’s finish between us.† Furthermore, Willie is clearly a bad love partner, confirmed when he describes his girlfriend as a â€Å"whore† and a â€Å"bitch†, but which is, quite ironically, provoked by himself hitting his girlfriend every once in a while. This, together with his vulgar choice of language, results in an aversion from the audience to Willie. To conclude, Fugard has managed to create strong first impressions in the opening of the play in terms of situation and characters. He has used set design, stage directions and duologue to create an unprofessional and casual ambience. In terms of characters, Fugard has succeeded in associating strong characteristic features to Sam and Willie, both intimate friends, yet separated in a way by an intellectual line.

Varsity blues

Varsity Blues In the movie Varsity Blues,† not everyone can appreciate what a small town Friday night feels like. Living life underneath a microscope. The whole town in the stands. You can practically fell them breathing down your neck criticizing every move, every play the team makes. That's what it felt like for the boys from West Canaan. No matter how tough things get you can always stand up for yourself, friends, and family. Growing up the main characters Mix, Lance, Billy Bob, and Tweeter were a band f brothers and stuck together throughout high school.As expected of many high schools winning a district championship in football is as expected as graduating. That's what these kids from West Canaan lived for. During their senior year, the boys face many hardships along the way. As captain of the team and idol of the town, quarterback Lance, gets a knee injury throwing the whole season In a tail spin. His long time friend Mix is handed the reins to not only the team but for t he town. Nobody believes he can fill the shoes of the star he's replacing. Mix doesn't understand the responsibility he's given and tries to keep his nonchalant attitude.As his season carries on his attitude changes. He goes from being and average student to a cocky typical Sock to soak up his stardom. After his first loss he gets a complete reality check. As the team Is faced with hardships brought on by their head coach Killer. Killer has pushed these boys too hard for too long and they finally pushed back. Killer was the cause of Lance's knee Injury as he pushed anesthetic shots Into his knee and advises It to be done to another Injured teammate. This act causes the boys o stand up to their monster of a coach.They leave Killer a chance to run while he can or they will tell everyone what he has been doing. This act of heroism saves many players from ridicule and even Injury. This movie shows the passion of small town sports and the pressure of living under the magnifying glass In a small town. Football In the state of Texas Is Like no where else In the country. You grow up playing with your best friends and will learn to always suck things out with your real brothers. Varsity blues By humoring 995 quarterback Lance, gets a knee injury throwing the whole season in a tail spin.His As the team is faced with hardships brought on by their head coach Killer. Killer was the cause of Lance's knee injury as he pushed anesthetic shots into his knee and advises it to be done to another injured teammate. This act causes the boys players from ridicule and even injury. This movie shows the passion of small town sports and the pressure of living under the magnifying glass in a small town. Football in the state of Texas is like no where else in the country. You grow up playing with your best friends and will learn to always stick things out with your real brothers.

29 ways on how to stay creative at work throughout the day

29 ways on how to stay creative at work throughout the day Creativity at work is letting the inner you shine through the work you produce. But being at work all day can sometimes drain you mentally and physically; getting  in your way of your creativity. With these 29 ways to stay creative, you can help with your ideas to flow throughout the day instead of reaching road blocks. Simple things such as taking breaks, getting feedback, making lists, and even singing in the shower can get your creative juices flowing. Here are some quick and easy tips that work magic for your creativity!Source [ Behance ]

Public administration Essay Example | Topics and Well Written Essays - 750 words

Public administration - Essay Example According to Chambers (2003), in a democratic system, the majority impose their will on the minority who in essence has no protection against the more often unlimited power of the majority. All the eligible citizens have by right, equal participation in proposing, developing or creating laws by which their society is run, either directly or through elected representatives. In a democratic system of government, the Majority wields absolute and unlimited power and their decisions cannot be appealed under the established legal system that gives effect to this form of government. More often than not, this opens the door to unlimited tyranny perpetuated by the majority. As Persson & Tabellini (2006) notes, democratic systems usually take two forms; direct democracy and representative democracy. In the former, citizens participate in all decision-making personally without relying on their representative. The voting population hence has the power to alter constitutional laws, bring forth initiatives or suggestions on law governing them and also institute binding orders against their elected officials such as recalling them even before their terms end for non-performance. They can also take the form of representative democracy whereby people vote in representatives or officials who then come up with initiatives on their behalf Democracies are more often concerned with group wants or needs in terms of public good. Attitude towards law in a democratic institution is that the will of the majority shall prevail, whether it is governed by emotions without regard to consequences or based upon deliberation. Law making in a democratic form of governance is a rapid process requiring the approval of the majority as determined by voter referendums or polls. More often these referendums give legislators the opportunity to blame faulty laws on the people. On the other hand a

Law of Tort Essay Example | Topics and Well Written Essays - 2500 words

Law of Tort - Essay Example 1. In the case of PC Black and Mrs. de Vere it is advisable that they can sue Mr Brown for making the allegations that they are involved in an adulterous relationship as well as the publishers of the Priestwich Echo for publishing this particular story. They can sue for defamation given that their reputation has been tarnished as a result of these allegations. Basically, Defamation is a group of torts which seeks to protect a person’s reputation from unwarranted attack and at first glance, these may appear to thereby protect privacy (Sweet & Maxwell, 1998). Defamation is divided into two categories namely slander (oral) and libel (published). Individuals can sue for libel as long as the permanent statement is damaging to their reputation, is false and is communicated to more than one person. It is advisable that they approach Mr Brown so that he can retract his statement if they are very sure that that it is a false allegation. If he refuses to offer an apology and retract tha t statement, they can proceed to file a suit for defamation against him as the allegations have negatively impacted on their reputation. After the publication of this story, the village is awash with this rumour and as a direct consequence of the allegations made by Mr. Brown, Mrs. de Vere was asked by the members of the Women’s Institute to resign from her position as chairwoman of the Institute for bringing the organisation ‘into disrepute.’ It is also advisable that they approach the publishers of the Priestwich Echo to retract the story and offer an apology given that they can prove the story to be wrong. However, it is also advised to Mrs de Vere and PC Black that for libel, the defences available include: justification/truth if the defendant can show that his statement was substantially true, fair comment merely expressing a truly held opinion that is a matter of public interest. Unintentional defamation and this can be retracted and innocent dissemination. The plaintiffs must prove that the statement is defamatory, it has been published and there are special damages for slander. For instance, in the case of (Duncan and Neill para 14.07, Hebditch v MacIlwaine [1894] 2 QB 54 at 58, [1891-4] All ER Rep 444 at 445 per Lord Esher MR and Adam v Ward [1917] AC 309 at 318, [1916-17] All ER Rep 157 at 160 per Lord Finlay LC), the jury held the judgement in favour of the defendants given that the issue published was a matter of public interest. It is therefore important that they can prove to the court that a case of defamation has been committed and it has directly impacted on their reputation otherwise they may lose their money for nothing filing for a losing lawsuit. It is advisable to Stuart Farqhuar, the MP to sue the publishers of the Priestwich Echo for publishing a story that is damaging to his reputation as a public figure and he can also sue Mr. Brown for making the allegations. The reporter, Joe Johnson makes reference to unsubstant iated rumours